New iHeartRadio Podcast Offers Parenting Tips

RADIO ONLINE | Tuesday, October 24, 2017

Fatherly and iHeartMedia have teamed up to launch The Fatherly Podcast on iHeartRadio. Hosted by veteran journalist, children's book author, and father of two, Joshua David Stein, The Fatherly Podcast is a weekly show about raising children and the lives of men who take on that responsibility. Each episode is built around a wide-ranging interview with a notable father.

Interviewees at launch include Emmy Award-winner Sterling K. Brown, preeminent documentary filmmaker Ken Burns and NFL Hall of Famer Michael Strahan, discussing how they've balanced their own ambitions and needs with their family and work lives. By providing influential guests with a comfortable forum to speak about themselves as three-dimensional human beings, Fatherly seeks to provide listeners with a model for how to discuss their own successes and struggles as they navigate this next phase.

"Our goal is to create a podcast that makes fathers feel more empowered," said Andrew Burmon, Editor-in-Chief, Fatherly. "It's in Joshua's nature to ask substantive, probing questions and to be forthcoming and honest about his own experiences. This is about bringing private sentiment into the public square and we do that well."

Each week Joshua will solicit advice from Fatherly Science Editor Josh Krisch, who surfaces the latest research, data, and advice from leading scholars and academics. As a twist, the podcast also features brief conversations with children from around the country about what matters to them right now. In keeping with what readers have come to expect from Fatherly, Joshua will also provide personal product and entertainment recommendations that parents can apply in their busy day-to-day lives.

"Fatherly has built a strong community of readers and marketing partners alike. Through The Fatherly Podcast, we're creating a new platform where we can offer both engaging content for our audience and new cross-platform opportunities for marketing partners looking to immerse themselves into deeply meaningful conversations among parents," said Mike Rothman, CEO, Fatherly. "By partnering with iHeartMedia, we're reaching a massive national audience of dads and moms that map neatly to our audience. The Fatherly Podcast represents the first step in our audio strategy and we're fired up about the potential for the platform."