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WKIM Flips to Holiday Music as ''Christmas 98.9''
RADIO ONLINE | Tuesday, October 31, 2017 |
Cumulus Media officially turned on the holiday spirit on Tuesday by flipping Hip Hop WKIM-FM (98.9 The Vibe)/Memphis to "Christmas 98.9." The holiday format launched at 12 noon, playing the first of the season's most popular holiday tunes, "Blue Christmas" by Elvis Presley. Memphians who love Christmas music can get their fill through the end of holidays. The station is also streaming at christmas989.com.
VP/Market Manager Morgan Bohannon said, "We are really excited to offer a new and unique listening experience for the hundreds of thousands of people that enjoy non-stop Christmas music. "Christmas 98.9" offers the River City an exciting choice as soon as you cross the bridge."
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