Entercom Launches Entercom Audience Analytics

RADIO ONLINE | Sunday, November 19, 2017

Entercom has launched Entercom Audience Analytics, a tool to offer advertisers data and analytic insights designed to optimize their advertising campaigns and improve return on investment. The analytics capability is powered by a partnership in Entercom markets with AnalyticOwl, a broadcast analytics platform used to measure effectiveness and audience response of radio advertising allowing EAA to track and quantifies the impact of on-air ad campaigns.

"As the number one reach medium in the United States delivering outstanding ROI to customers, Radio is an optimal medium for advertisers to reach their targeted audiences, and Entercom Audience Analytics further enhances our value to our clients," said Entercom President/CEO David Field.

"Entercom Audience Analytics will enable us to develop a more consultative relationship with our advertising partners and more effectively measure and validate the important role of Radio in the consumers' path to purchase," added Chief Revenue Officer Bob Philips. "This is a tremendous step toward improving campaign effectiveness and ROI for our advertisers."

Entercom Audience Analytics is an expansion of a pre-existing CBS Radio property that will be rolled out throughout the entire Entercom footprint. This is part of Entercom's strategy to adapt the best practices from both companies.