iHM Rolls Out iHeartRadio So Cal Fire Relief

RADIO ONLINE | Wednesday, December 13, 2017

iHeartMedia Los Angeles has announced the iHeartRadio So Cal Fire Relief Project, a fire relief fundraising effort in partnership with Westfield that will collect much-needed funds for the victims of the ongoing Southern California wildfires. At the time of this reporting, over 260,170 acres have burned in the Creek, Rye, Thomas, Lilac and Skirball fires collectively, and close to 1,217 structures have been destroyed. Fueled by strong winds and dry conditions, devastating wildfires continue to threaten communities throughout Southern California.

The project launched Wednesday with select iHeartMedia Los Angeles stations broadcasting live from four Westfield locations from 6am-9pm. Ellen K from KOST 103.5, Valentine in the Morning from 104.3 MYFM, Gary and Shannon from KFI AM 640, Vic The Brick Jacobs from AM 570 LA Sports, DJ A Oh from REAL 92.3, Sisanie from KIIS FM, Andy Harms from Alt 98.7 and more, will encourage local listeners to participate in the fundraisers by making donations at one of the four participating Westfield Mall locations.

All donations will be distributed through three local organizations including the American Red Cross, The Humane Society of Ventura County and the Los Angeles Fire Department Foundation. Additionally, participants can donate to The iHeartRadio SoCal Fire Relief Project online, and participate in an auction for items donated by some of today's hottest artists and athletes to raise money for the fire victims, by visiting www.iheartsocal.com.