AOB to Present 24th Annual Pre-CRS Seminar

RADIO ONLINE | Wednesday, December 13, 2017

Country radio consultants Mike O'Malley and Becky Brenner have announced that their 24th annual pre-CRS seminar will take place on Monday, February 5 at the Music City Center in downtown Nashville. The AOB team will present the first highlights from their 13th annual online perceptual study, "Roadmap 2018," including Country P1 trends in music tastes, digital consumption, social networking and more. Data from thousands of P1's from across the U.S and Canada will be included.

In 2017, 92.7% of Country P1's said they listened to country radio "the same or more" in the past 12 months. Facebook was the most used social media platform with 77% using it every day followed by Instagram (38%) and Snapchat (31%).

Attendees will also have the opportunity to see presentations on personal career growth, important topics facing country radio and tips on growing ratings and revenue in 2018.

O'Malley pointed out, "Inspiration and innovation come from events like this, the country radio seminar, and anywhere information is shared; and "what if" is celebrated. Providing an annual opportunity for this knowledge/idea sharing is important to us because, while this is a country-centric event, the takeaways go beyond a single format. In the end, it's about great radio and ways to make long lasting connections with listeners."

Brenner added, "This fast paced 3.5 hours are some of the most talked about at CRS. It is an opportunity to share, learn, grow and re-energize for the new year! Our job is to make certain that our stations have the tools that will help them generate successful ratings and increased revenue in 2018."