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WJBR/Wilmington Re-Brands as ''The New Mix 99.5''
RADIO ONLINE | Friday, January 26, 2018 |
Beasley Media Group re-brands AC WJBR-FM/Wilmington, DE, as "The New Mix 99.5." Playing "one great song after another," the station's new line-up will consist of the launch of "Michael and Jessie In The Morning," featuring the return of Michael Waite with Jessie Micchelli weekdays from 5:30-9am. Program Director Rich DeSisto, who will handle afternoons from 3-7pm, said, "It's an exciting time for the heritage of WJBR as we continue to build on and evolve that brand." Syndicated Delilah airs Sunday-Friday from 7-12midnight.
"After seven years of being away from radio, I look forward to returning to entertaining our incredible listeners and working with Jessie," said Waite. "I'm beyond thrilled to have Michael Waite as a morning partner and to be spending each morning with the Delaware Valley," said Jessie Micchelli.
"It was important for us to continue offering our listeners the very best listening experience available," added VP/Market Manager AJ Lurie. "A lot of time and research went into our decision in launching the new format. I couldn't be more excited as a fan."
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