Entercom Partners w/TargetSpot to Rep Streaming Audio
| RADIO ONLINE | Wednesday, January 31, 2018 |
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Entercom and TargetSpot have announcee an agreement through which TargetSpot will serve as Entercom's exclusive 3rd party national ad sales representation for streaming audio. The new partnership will provide leading targeting and analytics capabilities to enhance campaign effectiveness through TargetSpot's advanced audio ad platform.
"Together, Entercom and TargetSpot have a deep history and we are pleased to strengthen this partnership. As a leader in audio, Entercom is an invaluable brand to represent and it will propel our digital audio advertising strategy to new heights," says Erik Portier, Chief Revenue Officer.
"At Entercom, we are invested in providing a best-in-class experience to both our advertising partners and our listeners," said JD Crowley, Executive Vice President of Digital Media, Entercom. "The partnership with TargetSpot is one way that we are delivering on that promise and providing out advertisers a measurable and targeted approach to digital audio while also ensuring that our listeners get the experience they've come to expect from our portfolio of top-rated brands."
