AdLarge's cabana Launches POD Podcast Network

RADIO ONLINE | Wednesday, February 28, 2018

The Parents on Demand (POD) Network

AdLarge Media's cabana division expands its podcast offerings with the newest addition, The Parents on Demand (POD) Network, a curated collection of podcasts focused on parent-friendly topics ranging from pregnancy, infancy and adoption to nourishing meals, childcare, and the teen years. The Parents On Demand Network features programs with experts such as board-certified pediatrician Dr. Mike Patrick, cookbook author Liz Weiss MS, RDN and FIT4MOM founder Lisa Druxman, among others.

"Moms control 80 percent of household spending in the U.S.," observed AdLarge and cabana VP/Digital Sales Strategy Ilwira Marciszek. "The hyper-focused content on the Parents on Demand Network makes it easy for brands to target specific family lifestyle demographics."

The mastermind behind the Parents on Demand Network is Sunny Gault, a broadcast TV journalist. Following the birth of her first child, Gault combined her media know-how with her experience as a novice parent seeking information to launch several podcasts, working with AdLarge as her ad sales partner. From there, she started culling other parenting podcasts to establish the Parents on Demand Network.

"With Parents on Demand, Sunny has put together a simple and elegant solution for housing fresh, informative podcast content that every parent needs," said AdLarge and cabana VP/Digital Content Stephanie Vance.

"My heart is in helping parents and independent podcasters," said Gault. "Many independent podcasters need direction in navigating a path to success, and every parent needs guidance, especially in the early years of parenthood. I've been working with AdLarge's cabana for many years, and we chose to stick with them as our ad sales partner because they understand the importance of authenticity, and they bring podcasters and advertisers together like no one else."