Entercom Teams with 5-Hour-Energy for Realtime Brackets

RADIO ONLINE | Tuesday, March 6, 2018

Entercom and the makers of 5-hour ENERGY shots have announced an exclusive multi-platform nationwide sponsorship with Realtime Brackets. The sponsorship includes the launch of "5-hour ENERGY Realtime Brackets," an exciting and unique social sports application that lets college basketball fans make the call to "stick or switch" bracket picks during live Tournament games. Fans can now stay in the action and in the fun all month long.

"This sponsorship with 5-hour ENERGY and Realtime Brackets underscores our strategy to leverage our national scale and position as the nation's unrivaled leader in sports radio to offer advertisers comprehensive, multi-market campaigns," said Mike Dee, President of Sports, Entercom. "We're excited to offer our listeners an innovative way to engage with the sports they love while offering cutting edge solutions across our unmatched sports platforms to our advertising partners."

"We're excited to be partnering with Entercom and5-hour ENERGY" said Frank Garland CEO of Realtime Brackets. "They understand that the college basketball bracket experience hasn't changed in 30 years despite the changes in technology and collectively we are dedicated to ending the old school, last century busted brackets app frustration and give fans control over their picks. From our point of view, coaches can make changes during games, why shouldn't fans be able to make changes too."

"In an increasingly crowded marketplace, the Entercom and Realtime Brackets program is an engaging way for our brand to reach college basketball fans on a large scale across multiple platforms" said Melissa Skabich, communications director for Living Essentials, LLC, makers of 5-hour ENERGY. "With an emphasis on fun, 5-hour ENERGY Realtime Brackets keeps fans in the game without the disappointment of a busted bracket."