Veritone Announces New Radio Broadcaster Deals

RADIO ONLINE | Wednesday, March 7, 2018

Veritone

Veritone inks new multi-market license agreements with Beasley Media Group, Reach Media and the Tom Joyner Network, Townsquare Media and Results Radio, in addition to renewing its existing license agreement with Hubbard Radio. These deals license the Veritone aiWARE platform allowing stations to automatically process and review audio data in near real-time, with enhanced ad and content tracking, analytics, content extension and media management.

"Veritone puts the AI in radio," said Hubbard Radio President/COO Drew Horowitz. "Broadcast audio continues to stay relevant thanks to its ability to adapt to the technological changes. But as more listeners consume programs, ads and organic content, we're left with mountains of data that require significant man-hours in order for us to report on audience-based data. We know that radio has the ability to adjust to meet consumers and Hubbard Radio is always looking for ways to capitalize on the versatility of radio."

"We now have the ability to utilize differentiated and previously unavailable sales enhancement tools via the analytics afforded by the Veritone platform -- allowing for data-driven and value-added discussions with our valued advertising partners," said Bob McCurdy, vice president of corporate sales at Beasley Media Group. "Veritone aiWARE is exactly where we need to be going as a company to provide the kind of data and accountability that advertisers rightfully expect."

According to Statista, radio is the third most powerful medium in the U.S., reaching 54 percent of the country's population daily, and is considered the leading reach platform compared with any other medium, including TV and mobile. "The evolution of broadcast media - from strictly radio-based, to video, to online and now to podcast format - proves it will continue to be a dominant platform, said Ryan Steelberg, president and co-founder of Veritone.