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Veteran Research Exec Laura Ivey Joins Edison Research


Laura Ivey
Laura Ivey

Longtime radio research executive Laura Ivey joins Edison Research, where she will be directing various aspects of Edison's growing practice in audio and social media. She will also take a role in Edison's election research. Ivey, who has had a variety of roles at Arbitron and Nielsen dating back to 1996, most recently served as Account Director for the Southeast region for Nielsen Audio's radio ratings.

Edison President Larry Rosin said, "Laura will be an outstanding addition to our team. She has a comprehensive understanding of the audio space and Edison's clients will really enjoy working with her."

Ivey added, "Social science of the kind Edison produces is a particular passion of mine. I'm really excited to join the team there and help Edison's efforts to serve its clients with quality data and analysis."

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