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Southwest Airlines Adds iHeartRadio to Onboard Entertainment
RADIO ONLINE | Friday, May 18, 2018 |
Southwest Airlines has announced a new collaboration with iHeartRadio to bring iHeartMedia's digital music and live streaming radio service as part of the onboard entertainment portal on Southwest flights.
"Our Customers and Employees are passionate about music," said Ryan Green, Vice President and Chief Marketing Officer at Southwest Airlines. "And for Southwest, music is a part of a larger story-it's an ongoing investment in enhancing our Customers' travel experiences. Through this partnership with iHeartRadio, we will create the soundtrack to our Customers' journeys as we connect them to what is important in their lives."
"We continue to expand iHeartRadio's massive distribution platform to ensure that we are available everywhere our listeners are with the products and services they use most," said Michele Laven, President of Strategic Partnerships for iHeartMedia. "We are proud to team up with Southwest Airlines to bring the music, radio stations, and on-air personalities people love inflight, continuing to entertain our listeners and Southwest passengers as they travel to their destinations."
Customers can access iHeartRadio free of charge through the onboard entertainment portal on their personal devices to begin their listening experience. Once activated, the music will continue play as long as the entertainment portal is open in a tab, allowing Customers to browse the rest of the portal, check the flight tracker or utilize the web if they have purchased WiFi access.
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