Power 106, Rolling Loud Festival Ink Strategic Deal

Power 106, Rolling Loud Festival
Power 106, Rolling Loud Festival

KPWR-FM (Power 106)/Los Angeles and Hip Hop music festival Rolling Loud have announced a strategic partnership for the Rolling Loud Southern California Festival at the Banc of California, Exposition Park in Los Angeles. Power 106's Cali Christmas will move into the Rolling Loud Music Festival with the Power 106 stage showcased on Christmas Tree Lane. Power 106 will promote and lead sponsor activation for the second annual Southern California festival, which is the nation's largest Hip Hop festival.

"This is a Hip Hop perfect storm," said President Meruelo Media Otto Padron, "... combining these premiere Hip Hop brands will deliver global superstars in an unmatched festival experience right in the epicenter of the entertainment capital of the world -- Los Angeles."

VP/Programming Otto Padron added, "This partnership provides a solution to achieve a sustainable competitive advantage in the marketplace. We are very excited about working with the Rolling Loud team."

Rolling Loud and Power 106 will work together to deliver the best talent, maximize on-site sponsorships as well as launch a marketing campaign that will drive engagement and activation over the two-day Hip Hop music festival, reaching over 40,000 attendees per day.

"Rolling Loud is happy to join forces with Power 106 as our official radio and sponsorship partner for Rolling Loud Southern California," said Rolling Loud's co-founder Matt Zingler.

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