Triton Digital Integrates a2x Marketplace with AcuityAds

RADIO ONLINE | Tuesday, August 21, 2018

Triton Digital

Triton Digital will integrate its audio advertising marketplace a2x with AcuityAds, a tech company that provides targeted digital media solutions with its AI technology to enable advertisers to connect with audiences across video, mobile, social and online display ad campaigns. Through this deal, buyers that use the Acuity Platform will be able to further increase their reach by adding highly-targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios and online music services to their programmatic, omnichannel buys for the first time.

"At AcuityAds, we remain committed to providing our clients with innovative and effective ways of reaching their most valued audiences in the right place, at the right time, and with a relevant message," said

AcuityAds CRO/Co-Founder Joe Ontman said, "Digital audio is a safe and proven vehicle for doing so and one that is often underserved within the programmatic community. We are thrilled to partner with Triton Digital to provide our clients with access to the a2x marketplace, where they can leverage the reach and connectivity of digital audio to increase their return."

"AcuityAds shares our passion of helping brands connect with their target audiences in meaningful ways," added Triton Digital Managing Director/Market Development and Strategy Benjamin Masse. "We are pleased to provide their clients with access to a wide range of premium audio inventory from all over the world to enhance the performance of their campaigns and enrich their digital marketing strategies with this remarkably effective advertising medium."