Westwood One Launches Female Empowerment Network

RADIO ONLINE | Thursday, September 6, 2018

Empow(h)er Network

Westwood One announced Thursday at the IAB Podcast Upfront the launch of "The Empow(h)er Podcast Network," debuting with nine podcast series that are meant to inspire the medium's rapidly growing female audience. Growth in time spent by women listening to podcasts weekly is 6X faster than that of men over the last year -- and for the same time period, women's average weekly time spent with podcasts is up 20%, according to the recently released "Westwood One's Podcast Download-Fall 2018 report."

With women making political waves, WWO introduces "Run Like a Girl" -- an Empow(h)er Podcast Network series that shines a nonpartisan light on women running for office. Each week listeners will meet a different woman candidate who is running the race of her life. In addition, through Election Day, the series will give listeners access to the Gretchen Whitmer campaign, one of the most competitive gubernatorial contests in the country, in Michigan. Several brands are already supporting the show.

Another featured podcast in the line-up is "On Her Turf," from NBC Sports Group. The show is based on the popular Instagram account of the same name. It celebrates female athletes and inspires all women to be the best version of themselves, on and off the field. The series kicks off September 19.

"NBC Sports Group is very excited to partner with Westwood One to build a community of avid supporters of female athletes, championing the cause of equality in all its forms," said NBC Sports Group CMO Jenny Storms. "This show celebrates female athletes with the attention, acclaim, and accolades they deserve, on and off the field -- inspiring the next generations of amazing women."

"It's undeniable that women are a cultural force with momentum like never before, which is why the time is now to launch The Empow(h)er Podcast Network," said Suzanne Grimes, Executive Vice President, Marketing for Cumulus Media and President of Westwood One. "Women are listening to more podcasts than ever, and brands recognize this, as many have already come on board to support women and this new network."

Other series coming to The Empow(h)er Podcast Network include:

• Suze Orman's Women & Money Show
• Straight Talk with Ross Mathews
• Pop Talk with Ross Mathews
• Women Want to Hear Women with Elaina Smith
• Bad Mamas with Jayde
• 40 Weeks with Jayde Donovan
• BLK + in Grad School

For more information about The Empow(h)er Network and other podcast programming visit westwoodonepodcasts.com.

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