Zena Burns Joins Futuri Media as SVP/Strategic Marketing

Zena Burns
Zena Burns

Futuri Media taps 20-year veteran media executive Zena Burns to join its executive team as Senior VP/Strategic Marketing and Brand Development. In this newly-created role, Burns will remain based in Chicago, where she will spearhead the opening of a Futuri office, while recruiting and developing a broader marketing and communications team for the Cleveland-based company.

After running all entertainment editorial for the print edition of People magazine's Teen People magazine, as well as overseeing its digital properties, Burns joined iHeartMedia as Digital Program Director in 2006. Later, she became a part of the team that developed and launched the iHeartRadio brand and app before founding the consulting agency Moxie Coalition. Burns will retain her equity in the company, which will remain active under the leadership of associates.

"Zena is a forward-thinking, spirited thought leader with experience in elevating brands and a track record for strategically driving audience engagement. Recognizing the necessity of innovative technology solutions for broadcast media, she was an early client of Futuri's, and we eagerly became a client of hers when she launched her agency," said Futuri Media CEO Daniel Anstandig.

Burns added, "Futuri's remarkable and sustained year-over-year growth, paired with an incredible team led by true visionary and all-around great guy Daniel Anstandig, makes it a thrill for me to fully embed and better contribute to the company's incredibly bright future. I said I'd never go in-house again after launching a successful agency, but this further proves to me that you should never say never."

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