Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Nielsen Moves to Year-Round Monthly Reporting


Nielsen announced today it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. They say the benefit to clients is the ability to see seasonal shifts and react more quickly to marketplace changes.

"Big billion dollar advertisers leave nothing to chance," said Brad Kelly, Managing Director, Nielsen Audio. "Every decision they make is data driven and updated audience data is crucial for timely decisions. Nielsen Audio is excited to help diary market clients have a better understanding of the audio landscape and respond faster to dynamic market conditions. Continuous Diary Measurement, will help radio reinforce its compelling reach story more often and provide fresh radio data to fuel Marketing Mix Models-the decision tools big advertisers rely on to allocate budgets and evaluate the effect of their ad spend."

The implementation of Continuous Diary Measurement will begin in phases with the first starting in July 2019 in the markets currently measured four times a year. The current four-book markets will convert to 12 currency releases that will comprise three months of data starting with the May/June/July 2019 report period. Effective with July 2019, approximately 70% of radio's ad spend will be reported monthly by Nielsen Audio.

"With digital advertising providing near real-time metrics and TV moving to a year-round model, audio needs to compete on a level playing field," said Jeff Warshaw, CEO, Connoisseur Media and vice-chair, Nielsen Audio Advisory Council. "As a client and member of the Advisory Council, I've challenged Nielsen to think differently and deliver a better solution. This is an important step forward for diary market clients because it will help audio remain relevant in an environment where advertisers expect more timely data and greater accountability. We should never forget that our advertiser clients are what matter most. They deserve the most timely data we can provide."

Going forward, Nielsen plans to deliver monthly reports, covering six months of data in markets with at least 1,000 metro in-tab, and monthly reports covering 12 months of data in the smallest markets.

Currently, Nielsen reports larger diary markets four times a year (winter, spring, summer and fall), mid-sized diary markets twice a year in the spring and fall and the smallest markets with two book averages of Spring/Fall and Fall/Spring.

Advertisement

Latest Radio Stories

High Plains Radio Network Seeks Chapter 11 Bankruptcy
High Plains Radio Network
High Plains Radio Network
High Plains Radio Network, a broadcaster operating in Texas, Arkansas and New Mexico, is seeking Chapter 11 bankruptcy protection. With its petition filed in the Northern District of Texas, the company disclosed debts and assets each ranging between More

Kansas House Endorses AM Radio for Every Vehicle Act
Kansas Association of Broadcasters
Kansas Association of Broadcasters
The Kansas House made a significant show of support for Kansas broadcasters and AM radio by passing House Concurrent Resolution 5026, with a 109-14 vote. The resolution endorses the Federal AM Radio for Every Vehicle Act. The measure, proposed in More

Share of Time Spent Listening to Radio Sources In-Car
Edison Research
Edison Research
Last year, Edison Research's Share of Ear was able to pinpoint the moment when daily time spent with on-demand audio passed time spent with linear audio overall in the U.S. In fact -- on demand had passed linear in every location years earlier -- More
Advertisement

vCreative and Evvnt Announce vTickets Reseller Partnership
vCreative vTickets
vCreative vTickets
vCreative has teamed up with Evvnt, the Events Commerce Platform, to introduce vTickets through a reseller agreement. This partnership unlocks new revenue streams for radio stations by enhancing ticketing and promotions opportunities via a suite of More

Tyler Murray Joins WEEI's Red Sox Radio Booth
Tyler Murray
Tyler Murray
Veteran New England sports talent Tyler Murray joins WEEI/Boston's radio booth covering the Red Sox for games this season. The Worcester Red Sox broadcaster, who has also been heard for years calling college hockey games, football and basketball More

Audacy Podcasts Launches ''Who Killed the Video Star?''
''Who Killed the Video Star? The MTV Story''
''Who Killed the Video Star? The MTV Story''
Audacy Podcasts launches "Who Killed the Video Star? The Story of MTV," an eight-part original series exploring the cultural history, impact and phenomenon of MTV. The series is hosted by former MTV VJ and Esquire Editor-at-Large Dave Holmes. The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement