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Jacobs Media's Techsurvey 2019 Launches in January
RADIO ONLINE | Monday, October 15, 2018 |
Jacobs Media announced today that registration is open for radio stations to participate in Techsurvey 2019. Last year's survey broke ground once again in the annual series that began in 2005. Overall, more than 560 radio stations across North America, representing a diverse group of broadcasting companies, contributed more than 64,000 respondents to radio's largest web survey devoted to media and technology.
Fourteen different formats were represented, helping programmers and managers focus their efforts and resources on what is truly important for their listeners. Techsurvey 2019 will provide even more insights as Jacobs Media tracks media usage and tech trends.
According to Jacobs Media President Fred Jacobs, "The data from early this year in Techsurvey 2018 was revealing, providing broadcasters with a unique look at their audiences. The continued growth of digital platforms, the emotional triggers that make broadcast radio unique across different generations, podcasting and smart speakers were all areas that provided great guidance to help the industry better understand the shifting media landscape. Techsurvey 2019 will be even bigger and better." This year's study will launch in early January. Stations have until December 21st to sign up: jacobsmedia.com/techsurvey
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