iHM, Learfield Announce New FM Home for Badger Sports
|RADIO ONLINE | Friday, December 7, 2018|
iHeartMedia and Learfield, the multimedia rightsholder for University of Wisconsin Athletics, have announced that WRNW (97.3 The Game) will be the new radio home of the Wisconsin Badger Sports Network in Milwaukee. Starting with the men's basketball game at Marquette on Saturday, December 8, all Badger broadcasts, including the New Era Pinstripe Bowl on December 27, can be heard in Milwaukee on WRNW and will continue to be simulcast on WOKY-AM (The Big 920).
This move follows iHM's announcement last week that it would flip WRNW to Sports. Badger broadcasts have been simulcast on WRIT-FM (95.7 Big FM, WOKY-AM (The Big 920) and WRNW since the announcement.
"We have enjoyed great success with many of our new sports/talk and entertainment brands and are excited about the launch of 97.3 The Game for Milwaukee and Southwestern Wisconsin," said iHeartMedia Division President Jeff Tyler. "We are also pleased to continue and expand our longtime partnership with Learfield's Badgers Sports Properties and the University of Wisconsin with The Game, The Big 920 and all the other Milwaukee stations and of course our iHeartRadio brand."
"We have a great radio partner in iHeartMedia, and we know Badger fans will easily adapt to making the switch to 97.3 The Game to hear all things Badgers," said Badger Sports Properties' Vice President and General Manager Scott Silvestri.
The Wisconsin Badger Sports Network can be heard on more than 70 statewide radio affiliates this season.