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Lazer, SuiteRadio Team for Regional Mexican Hits Format
RADIO ONLINE | Monday, December 17, 2018 |
Lazer Broadcasting Corporation, headquartered in Oxnard, CA and SuiteRadio of Houston have teamed for a joint syndication agreement to offer Lazer's "Radio Lazer" format for 24-hour local affiliation represented through Envision Networks based in Cleveland. Radio Lazer, now part of Envision 24/7 Network offerings, is a modern Regional Mexican format playing the most popular songs in a CHR environment. The format is family and female friendly with personalities that appeal to a broad base of Latino 18-49 consumers.
Lazer Broadcasting COO Joshua Mednick said, "For a while now, Lazer Broadcasting has been looking for the proper outlet to make our programming available to broadcasters across the U.S. We believe that SuiteRadio is the perfect partner. Pat and his team are terrific to work with and their technology and flexible delivery system make it so easy for both the content creator and the end-user."
SuiteRadio COO Pat Fant commented, "Our SuiteRadio crew is thrilled to be working with such a successful broadcaster in this highly sought-after market segment. No one executes Regional Mexican better than Lazer Broadcasting."
The "Radio Lazer" format is the first of three Spanish language music formats that Lazer Broadcasting plans to make available through SuiteRadio.
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