Beasley Ups Jennifer Williams to VP/Digital Marketing
|RADIO ONLINE | Monday, February 4, 2019|
Beasley Media Group appoints Jennifer Williams to the post of VP of Digital Marketing. Williams most recently served as the Director of Interactive Marketing. Prior to joining BMS, Williams spent nearly 20 years at Greater Media, where she was the Director of Digital Marketing overseeing the company's 20 radio properties. She joined the organization as the Marketing Director of WCSX-FM/Detroit in 1997. The radio veteran also held on-air and Marketing Director posts at WODJ-FM/Lansing, WJXQ-FM/Grand Rapids and WIBM-AM/Jackson, MI.
In her new role, Williams will be responsible for marketing the company's digital content platforms and leveraging data to drive traffic, audience engagement and advertiser growth.
"Jennifer's programming background, combined with her digital knowledge, marketing expertise and can-do attitude, made her the perfect choice to lead Beasley Media Group's digital marketing efforts as we continue to diversify and extend our brands into the multi-platform arena," said Chief Digital Content Officer Lori Burgess.
A graduate of Albion College, Williams is a past chair and current board member of the Michigan Association of Broadcasters Foundation. She also serves on the executive committee of the Mentoring and Inspiring Women in Radio Group.