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Meruelo Media Promotes Aimee Bittourna to VP of ACTIFY


Aimee Bittourna
Aimee Bittourna

Meruelo Media, parent of of KPWR-FM (Power 106) and 93.5 KDAY-FM in Los Angeles, promotes Aimee Bittourna to Vice President of its experiential marketing company Actify. In this new post, she'll oversee the development, strategies and execution of all Actify campaigns. Bittourna will also direct the national expansion of Actify and the development of new experiential strategies for the Meruelo Group's portfolio resorts and live entertainment assets.

"Aimee is a difference maker and a unique brand experience creator," remarked Meruelo Media President and COO Otto Padron. "Her energy and creativity are marketing multipliers for our partners seeking original ways to connect their brands to consumers. She's a leader in a boundless space and our clients love her."

Bittourna began her career in 1998 with Infinity Promotions Group, joining Emmis Communications in 2001 and created Actify Marketing. With the Meruelo Group's purchase in 2017, Bittourna expanded Actify's client base to include resort marketing in Las Vegas and Reno, Spanish-language marketing and expanded integrated programs with Meruelo Entertainment.

"I am honored to lead Actify during this new and exciting period of national expansion," said Bittourna. "My immediate objective is to make Actify an indispensible part of every brand strategy by delivering distinctive consumer experiences and inimitable collaborative projects."

Meruelo Media owns KPWR (Power 106), 93.5 KDAY-FM, KWHY-TV 22, KBEH-TV 63 and Meruelo Studios. It's a division of The Meruelo Group and one of the fastest growing minority owned Media Companies in California. U.S. Latino business entrepreneur Alex Meruelo owns Meruelo Media.

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