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Midwest Chooses Triton to Run and Measure Podcasting


Triton Digital has expanded its partnership with Midwest Communications to power, create, monetize and measure its podcast content. Midwest will utilize Triton's integration with the Omny Studio platform to capture, edit, and distribute podcast content to their listeners, and Triton's Podcast Metrics service to measure their audience.

To support their monetization goals, Midwest will use the Tap Ad Server to dynamically insert highly targeted pre-, mid-, and post-roll audio ads into their podcast streams, as well as Triton's programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their podcast inventory available to media buyers worldwide through both open and private marketplace deals.

"Triton has been our streaming choice for many years now, we are consistently impressed with their team, their technology, and their reliability," said Andrew Gille, VP of Digital. "We're looking forward to partnering with Triton for our podcasting needs. We trust them to deliver the same exceptional experience to us for podcasting creation, monetization, and measurement that we've come to expect with their streaming products. Podcasting is becoming increasingly important to connecting with our audience and we're proud to be working with Triton to increase the distribution and reach that this partnership will provide."

"We are pleased to provide Midwest Communications with the technology and services they need to expand their digital audio strategy to include podcasting," said John Rosso, President of Market Development. "We look forward to supporting the growth of their podcast strategy by providing them with deeper insight into their aggregate podcast audience, and by simplifying the creation and distribution of their podcast content through our comprehensive and powerful podcast solutions."

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Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

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