SiriusXM Creates First Content Team for Pandora Media
| RADIO ONLINE | Wednesday, March 6, 2019 |
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 SiriusXM Pandora |
SiriusXM has announced its first step in a major commitment to delivering content to the recently-acquired Pandora audience. The satcaster is creating a dedicated Content Team focused on applying SiriusXM's model of curation and programming to the Pandora platform. The team will be focused on creating original content in music, sports, and talk ranging across comedy, politics, and entertainment, for Pandora listeners, including a selection of SiriusXM content, and creating original Pandora content for the SiriusXM audience.
The Pandora team will report to SiriusXM Chief Content Officer Scott Greenstein, and includes the following:
- Pandora VP of Content and Programming Alex White
- Pandora VP of Label Relations Jeff Zuchowski
- Pandora VP of Editorial Content Bill Crandall
- Pandora's Head of Podcasts and Entertainment Content Partnerships Lindsay Bowen
"Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora," said SiriusXM's Chief Content Officer Scott Greenstein. "For more than a decade and a half at SiriusXM, we've created ground-breaking and compelling content, constantly refreshing and evolving an exclusive programming lineup that has drawn tens of millions of subscribers nationwide. I am very excited to engage in the collaborative work ahead to create great new content for both the Pandora and SiriusXM audiences."
Greenstein continues to lead all of SiriusXM's programming including commercial-free music, sports, news, comedy, talk and entertainment, on SiriusXM's satellite and streaming platforms.
