NPR 2019 Harris Poll EquiTrend News Service Brand of Year
|RADIO ONLINE | Monday, April 15, 2019|
NPR has once again been named the Harris Poll EquiTrend News Service Brand of the Year, the last time was in 2017. NPR received the highest equity score among a subset of brands evaluated in the News Service Brand Category. The 31st annual Harris Poll EquiTrend study measures brand perception of more than 45,000 U.S consumers across more than 2,000 brands -- from automobiles to TVs and technology. The "News Service" category includes newspapers, news websites, wire services and news aggregators.
"We're honored that NPR is again the News Service Brand of the Year-- journalists at NPR and our Member stations work tirelessly to ensure our listeners get timely news and the context they need to make informed decisions," said Jarl Mohn, NPR's president and CEO.
"More than 100 million users access NPR across all platforms for news and cultural programming that enriches their lives," said NPR Chief Marketing Officer Meg Goldthwaite. "The intimacy listeners feel with audio is part of the reason NPR is such a beloved brand; we wake up to the hosts' voices and hear them tell us breaking news as well as our favorite podcasts."
"Sponsors value NPR's commitment to providing listeners with news and information programming, the Most Loved Brand category confirms how much listeners also value NPR," added National Public Media President/CEO Gina Garrubbo.
The EquiTrend Brand Equity Index is comprised of three key factors - familiarity, quality and consideration - that result in a Brand Equity rating for each brand. Brands that rank highest in Equity receive the Harris Poll EquiTrend "Brand of the Year" award in their category.