Over/Under Announces The Return of Hip-Hop to Youngstown
|RADIO ONLINE | Tuesday, April 16, 2019|
Over/Under LLC has launched Hip Hop "LOUD 102.3" on WLOA-FM in Youngstown (licensed to Farrell, PA). The new station debuted on Monday, April 15 at 5pm following a week-long "Drakeover" featuring non-stop hits by artist Drake. Listeners to the station will hear artists such as Cardi B, Khalid, Meek Mill, Post Malone and J Cole. Youngstown has been without a Hip-Hop station since 2013 when WRBP-FM (101.9 JAMZ) was acquired by a Christian operator.
WLOA is the third affiliate of Pat "DJ Grooves" Cerullo's recently launched LOUD radio concept. Cerullo, the former Program Director for KTFM (Energy 94.1) San Antonio has also worked at stations in Detroit, Philadelphia and Washington, DC, during his radio career and produces the syndicated "In The Mix with DJ Grooves" which will be heard on "LOUD 102.3." The LOUD brand can also be heard on Cerullo's W257DI (LOUD 99.3) Reading, PA and is licensed to Adams Radio's W277AK (LOUD 103.3) Fort Wayne, IN.
Cerullo says, "Our Loud team designed a strategic and customized recipe to fit each individual market's competitive landscape in Reading, Fort Wayne, and now Youngstown. By providing market specific imaging and writing, a station voice, individualized music logs, and social content for each station, all via barter, the Loud brand is positioned to grow rapidly within the fast changing economic climate that our medium faces. The current hip hop and rhythmic music cycle works in our favor as well. We're only going to get Louder."