Salem Surround Hires Two Regional Digital Sales Directors
|RADIO ONLINE | Tuesday, June 18, 2019|
Salem Media Group has announced today it will expand its recently-launched digital advertising agency, Salem Surround, with the addition of two new Regional Digital Sales Directors. Andy Massingill will serve as the Regional Digital Sales Director for the West Region and Jon Latzer will serve in the same role for the East Region. Salem Surround offers a suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both local and national levels.
"These two new hires are the next step in Salem's strategy to provide 360 degree marketing support to our clients and partners," said Salem VP/Broadcast Digital Jamie Cohen. "Jon and Andy bring a unique mix of both radio and vast digital experience to the table which I'm confident will provide our teams and our clients with the ability to see the value in all forms of audience we can deliver."
Massingill has over 20 years in radio and digital leading local and national sales teams. Most recently, he was with Adams Publishing Group in Minnesota and helped launch their Pixel Ink Digital Agency targeting local small to medium size businesses.
Latzer joins Salem with over 30 years as a business developer and a management leader. Most recently, he was with Alpha Media as the Regional Interactive Sales Director.
"This is a very exciting time to be joining Salem," said Massingill. "As the leading radio broadcaster targeting audiences interested in Christian and family-themed content and conservative values, we are in a position to be a leader in the digital industry by delivering targeted and strategic digital solutions for our marketing partners through Salem Surround."
Latzer added, "Salem's commitment to helping businesses grow through an effective combination of on-air and online assets is the right direction today. Clearly, local clients have shown that this combination of assets is vital to their marketing growth. Salem is committed to that long-term growth and I'm looking forward to helping the team provide media solutions."