Patrick Crocker Joins LRN as EVP of 24/7 Music Formats
|RADIO ONLINE | Wednesday, June 19, 2019|
Veteran 24/7 music format exec Pat Crocker is the latest in a stream of senior managers to join Local Radio Networks (LRN) following their departure from Westwood One. Crocker, who has been in radio and the 24/7 music format business for more than 30 years, joins LRN as Executive VP and will work closely with CEOr Steve Swick. Crocker will concentrate on serving the needs of local radio owners and operators, help develop new revenue-generating products, and support LRN's relationships with Skyview Networks and ABC Radio.
Crocker has 31+ years of experience in radio sales and management across local, national, network and syndication. He has spurred growth of 24/7 music format affiliations at Jones Radio Networks, Dial global and Westwood One and overseen the consolidation of affiliate sales departments during several network mergers. Crocker began his career in media in St. Louis as a national ad sales representative and moved into local and national sales management at St. Louis stations WIL-FM and KSHE-FM, as well as KALC-FM and KIMN-FM in Denver.
"In the past year and a half, we have collectively amassed over 135 years of treasured time and talent along with critical expertise in 24/7 music formats," observed Swick. "With the addition of Pat to our growing team, we can further expand our services and are well on our way to attaining the leadership position within the 24/7 music format space. I am delighted to welcome Pat and enthusiastic about what lies ahead for LRN and our affiliated radio station partners."
"LRN offers local broadcasters an exciting combination of strategic benefits that attracted me to the company," added Crocker. "The opportunity to focus 100 percent on the small and medium market radio community, without other corporate and Wall Street distractions, is appealing and will allow me to deliver the products and services that local broadcasters need to compete and thrive in today's environment. The association with Skyview Networks and ABC Radio is a powerhouse combination that makes it all-the-more enticing. I'm looking forward to rejoining my former colleagues who have migrated to Local Radio Networks."
Crocker is the sixth in a series of executives to exit Westwood One to join LRN in the past two years. Others who have made the move are: Matt Caldaronello, Chris Reeves, Chris Hatton, Jonathon Steele and Chad Seng,