CBC/Radio-Canada Selects Triton Digital for Podcast Monetization
| RADIO ONLINE | Wednesday, August 21, 2019 |
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CBC/Radio-Canada, Canada's national public broadcaster, has selected Triton Digital to power their podcast ad serving solution.
"CBC/Radio-Canada is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients," said Heather Gordon, Director, Digital Sales, CBC & Radio-Canada Media Solutions. Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience."
In addition, CBC/Radio-Canada will leverage Podcast Metrics, Triton's platform agnostic podcast measurement solution, to gain deeper insights into how their podcast content is being consumed with the ability to view metrics by date range, location, device, podcast name, and episode.
"We are very proud to have been chosen to power CBC/Radio-Canada's podcast monetization strategy," said John Rosso, President, Market Development at Triton Digital. "We take great pride in paving the way for digital audio and podcast audience measurement in the global industry, and to have one of the world's biggest podcast publishers put their faith in us speaks volumes to our credibility. We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations."
