RADIO.COM Sports, Action Network Partner for SG Content

RADIO ONLINE | Thursday, September 5, 2019

RADIO.com Sports and The Action Network

Entercom has announced a content distribution partnership with The Action Network, a media company featuring news, information and an industry app focused on sports betting and fantasy content. The "broad scale" agreement utilizes the reach of RADIO.COM Sports, Entercom's national sports platform and The Action Network's analysis throughout the 2019 football season. The partnership will feature unique broadcast content on Entercom's portfolio of 35 all-sports stations, as well as digital content on RADIO.COM.

Entercom recently announced the launch of "You Better You Bet," a daily, live sports betting show hosted by Nick Kostos with 24 hours of live podcast content every week as part of this new native digital content offering.

"We are committed to make RADIO.COM Sports and our local broadcast stations the #1 destination for fans to access the very best sports betting information available," said Entercom President of Sports Mike Dee. "Nobody is better at informing the sports bettor in this fast-growing space than The Action Network."

He continued, "This partnership serves to align their personalities and best-in-class platform with the massive scale of our broadcast portfolio as well as our new highly targeted sports betting digital programming. The Action Network's contributions to further enhance our You Better You Bet daily podcast will now take that show to the next level as the premier digital audio destination for sports betting enthusiasts."

"We are thrilled to bring our extensive offering of dynamic sports betting and fantasy content to this partnership," added The Action Network CEO Patrick Keane. "We believe in audio as a vehicle for fueling the growth of our brands and products. Entercom offered the unique blend of massive reach broadcast distribution combined with the expertise and track record in digital we believe will enable us to amplify what we do and reach more sports betting consumers who will ultimately become future Action Network subscribers."

As part of the partnership, afternoon shows across RADIO.COM Sports stations will feature "The Action Network Daily Flash," short-duration updates of that evening's betting odds. The reports will be delivered on Mondays, Wednesdays, Thursdays and Fridays throughout the regular season by hosts of "You Better You Bet." In addition, weekly versions of "The Action Network Flashes" will be included within the streams of broadcast sports stations Wednesdays through Saturdays to lead into the weekend games.

The Action Network will also become a content contributor within the RADIO.COM Sports Digital Network. Action Network personalities Stuckey and Collin Wilson will serve as weekly co-hosts of the "You Better You Bet" live show on Thursdays, producing a standalone college football podcast from 5-6:30pm ET. In addition, the Sunday edition of "You Better You Bet" will include a branded hour "The Action Network - Countdown to Kickoff" from 12-1pm ET, featuring Chad Millman and veteran bookmaker Bob Scucci with all of the last-minute injury updates and line movement as the clock counts down to kickoff.

As part of the partnership, RADIO.COM will also become a distribution partner for The Action Network's podcasts, including The Action Network Podcast and The Favorites.