The General Teams with Bobby Bones for Jingle Remix Contest
|RADIO ONLINE | Tuesday, September 10, 2019|
The General Insurance has teamed with its brand ambassador Bobby Bones to launch The General Jingle Remix Contest. From September 3-22, fans can enter the contest by creating their own video showcasing their spin on The General's iconic jingle -- "For a great low rate, you can get online! Go to The General and save some time!" The winning video will receive a three-day, two-night trip to Las Vegas to meet Bones and attend the Bobby Bones & The Raging Idiots performance on November 15 at Reynolds Hall at Smith Center.
"It's been great to stand behind the vision of The General Insurance and all they represent this year," said Bones. "I can't wait to see the creativity of the fans through this campaign. May the best jingle win."
"We're excited to take our partnership with Bobby to the next level. Whatever the style - rock, country, R&B or hip-hop - this contest gives fans the opportunity to put their skills to the test and create their own spin on The General's famous jingle," added The General Senior VP/Marketing Elicia Azali.
After the contest entry period has ended, each video will be individually reviewed and judged by an experienced panel of music industry veterans; the judges will then select eight videos from the pool of video submissions and fans will vote on their favorites on an online portal at www.thegeneral.com/remix from October 16-25.
The four videos that receive the most fan votes will move to the final round where The Bobby Bones Show cast will select the winner. Bones and his cast will announce the final winner live on-air the week of October 28.