RADIO.COM, AccuWeather Unveil Digital Content Partnership
| RADIO ONLINE | Friday, October 25, 2019 |
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 Entercom and AccuWeather |
Entercom has announced a digital content integration with AccuWeather. The partnership scales across RADIO.COM, the digital home for all the company's content across its portfolio of 235 stations. The AccuWeather widget is integrated across all RADIO.COM station websites, providing localized forecasts for users, including its local news and sports radio portfolio and full suite of music stations, podcasts and on-demand audio content.
The widget will provide current temperature, precipitation, and high and low temperatures in an easy to interpret design and will direct users to the AccuWeather website for more detailed and extensive forecasts.
"This new integration adds real value for our users and we are pleased to team up with AccuWeather, the leaders in the weather information space, to further personalize their experience on RADIO.COM," said RADIO.COM Senior VP/General Manager Pam Russo. "Our listeners trust and recognize AccuWeather's unparalleled weather reports from our on-air programming, and we're excited to now make this content available to them online."
"We are very excited to be making AccuWeather's local forecasts more accessible to more people through this partnership," added AccuWeather Chief Product Officer Kurt Fulepp. "As the leading provider of hyperlocal weather forecasts, AccuWeather is an ideal partner to support Entercom's emphasis on delivering the most locally relevant content to their audience."
