iHM, Einhorn's Epic Productions Partner for Original Podcasts

RADIO ONLINE | Friday, December 13, 2019

iHeartRadio

iHeartMedia and Einhorn's Epic Productions (EEP), an entertainment creative house, have announced a partnership to rollout a slate of iHeartRadio original podcasts that will feature strong female characters and storytelling designed to appeal to the young adult (YA) audience. The first podcast of this multi-show YA slate will be a scripted teen political thriller called "Daughters of DC," to be released in the fall of 2020 in advance of the presidential election and distributed through the iHeartPodcast Network.

EEP is known for creating strong heroic franchises. Previously, the two companies partnered to develop the first-ever young adult scripted podcast "Lethal Lit: A Tig Torres Mystery," which is currently being developed for television by producer Dana Brunetti of Cavalry Media ("House of Cards," "The Social Network") and was the only scripted podcast featured on The New York Times' Five Great Podcasts of 2018 list. The second season of "Lethal Lit" is currently in pre-production.

"At EEP, we're all about creating the next generation of heroic, female characters and stories," said Einhorn's Epic Productions CEO Heather Einhorn. "Given the current political climate, we think the time is right for a smart teen political thriller with diverse and dynamic female leads. Our synergy with iHeartMedia is unique, and we can't wait to bring more original stories to the audience that fell in love with ‘Lethal Lit.'"

"The Einhorn team is one of the strongest creative shops we've worked with in podcasting - and their goal is nothing less than building entire universes from scratch - like Marvel and DC have done in the past," said iHeartRadio Head of Podcasting Conal Byrne. "What's more, Einhorn's aim is to accomplish this while staying loser-focused on a female young adult demo - with powerful new female heroes at the center of the stories. We think the potential there is massive, the mission is important, and wanted to support it in any way we could."

The scripted podcast slate will be overseen by Einhorn, CCO Adam Stafaroni and Aroop Sanakkayala for EEP and Head of Podcasting Conal Byrne for iHeartRadio.