Katz Names Rick Ramos SVP/Multicultural Partnerships

RADIO ONLINE | Thursday, January 23, 2020

Katz Media Group has promoted Rick Ramos to Senior Vice President of Multicultural Partnerships, effective immediately. Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group. In his new role, Ramos will oversee the creation of dynamic multicultural audio marketing campaigns with national scale and local execution across all of Katz audio partners, which includes Univision, Radio One and Entravision. Ramos will also continue to lead advocacy efforts for multicultural advertising and further develop relationships with marketers and agencies.

In addition, he will manage the development of a multicultural marketing mentoring program, with the mission to showcase the radio industry and motivate young multicultural professionals to consider careers in marketing and advertising.

"With our enormous audio footprint, Katz is in the unique position to build and execute results-driven multicultural campaigns by harnessing the assets of all of our broadcast partners, including Univision, Radio One and Entravision to reach diverse audiences across the country," said Christine Travaglini, President of Katz Radio Group.

"Rick is exceptional at educating marketers on how best to reach and connect with multicultural consumers through audio campaigns," said Mark Gray, CEO of Katz Media Group. "Rick's 25 years of multicultural media experience and proven results make him perfectly positioned to spearhead this important effort."

"Over my career, I believe there is no better time than now to be part of multicultural advertising," said Rick Ramos. "We are at the inflection point of minority consumers becoming majority consumers. I am passionate about helping advertisers reach the diversified consumer marketplace in a meaningful way."

Ramos brings 25 years of media sales experience to his new role. As a multicultural specialist, he has worked with many of the top broadcast radio companies that provide information, entertainment, and content for the Hispanic audience, such as Univision Radio, Hispanic Broadcasting Corporation (HBC), Spanish Broadcasting System (SBS), and Tichenor Broadcasting. His extensive career includes New York Sales Manager of Katz Hispanic Media; Vice President Regional Sales Manager of HBC National Sales; Vice President of Univision National Sales; and most recently SVP, Director of Sales for Business Development at Eastman Radio.

Ramos is the winner of the prestigious Medallas de Cortez Award for Marketer of the Year, honoring his excellence in all areas of Hispanic Radio. He is also a member of the Hispanic Audio Alliances and RAB Multicultural Committee.