Sun Broadcast to Handle National Ads for Erazno Y La Chokolata

RADIO ONLINE | Monday, February 10, 2020

Sun Broadcast Group announced today that it has been tapped to handle the national advertising sales for "El Show de Erazno Y La Chokolata" under its Sun Latino division. Originating from the Entravision studios in Los Angeles, the show is broadcast nationwide to more than 75 stations including JoséFM in LA, KYSE El Paso, KQRT Las Vegas and KLNZ Phoenix.

Earlier this month, Sun Broadcast Group parent company, Gen Media Partners, announced they had secured the rights to syndicate and sell the program in a landmark multi-year deal. Sun was granted exclusive rights to sell the in-show national inventory as well as all national sponsorships and in-show integrations. Digital sales of the show including website, streaming and other online assets will be handled exclusively by Entravision Communications.

"We're very proud to be the exclusive national sales representative of the #1 show in all of Spanish-language radio across the USA," said Julio Aponte, COO of Sun Broadcast Group and Sun Latino. "El Show De Erazno y La Chokolata makes Sun Latino a must buy in the Spanish-language network radio space. We are excited to present our advertisers with exclusive and unique new ways to connect with their customers through this incredible show!"

Oswaldo "Erazno" Diaz added, "Gen Media's Sun Latino has the perfect team to sell my show to national advertisers. They understand the growing needs brand have including more integration, exclusive opportunities and high level reporting to ensure success. This exciting new chapter in my story will allow me to expand my brand to create new verticals to super serve our generous advertising clients and engage closer with my loyal audience.