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WWO to Bring March Madness Coverage on Google Assistant
RADIO ONLINE | Tuesday, March 10, 2020 |
Westwood One, NCAA's official network radio partner, and Google will collaborate to integrate WWO's live NCAA March Madness programming directly on smart devices with the Google Assistant. Beginning on Selection Sunday, March 15, consumers will be able to hear Westwood One's live coverage of NCAA March Madness on Google Assistant-powered smart speakers and Smart Displays, such as Nest Mini and Nest Hub.
The Google Assistant allows fans to be taken directly to Westwood One's live audio stream of the games with a simple voice command. Users can be part of the upsets and buzzer-beaters just by saying, "Hey Google, play NCAA March Madness on Westwood One."
"Westwood One continues to innovate on our voice platform, with the largest network of custom voice apps, voice landing pages for brands, and a new slate of voice programming in 2020," said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. "Collaborating with our partners at Google to highlight our NCAA March Madness coverage elevates our voice platform and speaks to our strategy of continuous innovation, all while serving the fan with premium content whenever and however they listen."
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