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BMG/Boston Unveils Operation Gift Card: New England


Operation Gift Card: New England
Operation Gift Card: New England

Beasley Media Group has announced that its Boston-based radio cluster is helping businesses, neighbors and the community by unveiling "Operation Gift Card: New England" to support local restaurants and businesses located in the Greater Boston area who offer gift cards for purchase on their websites. All five of the company's Boston station websites and mobile apps -- including WBZ-FM (98.5 The Sports Hub), WROR-FM, WBQT-FM (Hot 96.9), WKLB-FM (Country 102.5) and WBOS-FM (Rock 92.9) -- will participate.

As part of the company's "We Are All in This Together" campaign, the stations are inviting area restaurants, free of charge, to submit links to feature their gift card pages on all Beasley Media Group Boston websites. The sites currently receive over two million page views and have 750,000 unique users on an average monthly basis.

"With local restaurants and small businesses experiencing a number of restrictions, including restaurants moving towards a take-out/delivery only model by March 17th, we wanted to show our support during these challenging times," said Beasley Media Group/Boston VP/Market Manager Mary Menna. "Our company is committed to being there for those in need. We are all in this together."

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