Entravision Makes Format Changes in Rio Grande Valley

RADIO ONLINE | Monday, April 13, 2020

KFRQ-FM and KVLY-FM

Entravision Communications has announced two format changes to its stations in Rio Grande Valley in Texas. The company flips KFRQ-FM (Q94.5) to Classic Rock and KVLY-FM (107.9 Mix FM) to "RGV-FM More Hits More Variety," along with new imaging. The English language stations will target listeners in the greater Harlingen, Brownsville and McAllen area.

Q94.5 will target men 25-54 and 35-64, and will feature James Echavarria, also known as "Rock-n-Roll James," weekdays 6am-12pm CT. James is also the lead singer in the band, Whisky D. The afternoon slot will be handled by the San Benito born Charlie Corona from 3-7pm CT.

Targeting women 25-54, 107.9 RGV-FM More Hits More Variety, will feature Roxy in the Morning, weekdays from 6am-12pm CT. At 12pm CT, "Commercial Free Recess Hour" will take over with non-stop hits from the 80's and 90's.

"We are seeing that the communities in the greater Rio Grande Valley are diversifying their taste in music genres. To better suit what our audiences are most interested in listening to, we have enhanced our two radio formats to better connect with our listeners, and in turn, our advertisers with their customers. We continue to be dedicated to providing top-quality, entertaining programming that resonates with our local communities," said Entravision Vice President of Audio Nestor Rocha.