Advertisement |
Entravision Announces the Launch of Entravision Digital
RADIO ONLINE | Tuesday, May 5, 2020 |
Entravision is launching Entravision Digital under President Luis Barrague to consolidate its digital reach, data, creative and programmatic capabilities. Entravision Digital unites the company's technology platforms and includes its Smadex's programmatic mobile-first DSP solution, the audio advertising platform AudioEngage, its optimized video advertising marketplace ScrollerAds, the audience marketplace Dataxpand and its U.S. Hispanic marketing solutions for SME (small and medium enterprises) and national advertisers.
"By combining our comprehensive digital capabilities into Entravision Digital, advertisers and agencies have a single source to access a rich combination of audiences, media, performance solutions, and consumer insights," said Entravision Chairman/CEO Walter F. Ulloa. "Entravision Digital has a global reach and is an exceptional complement to our television, radio and digital media assets serving the U.S. Hispanic market. We are excited to extend the Entravision brand to these businesses and look forward to continued success in the media technology marketplace."
"Our digital solutions have been very successful in connecting content and technology with targeted audiences, benefiting app marketers and multicultural advertisers," added Entravision Digital President Luis Barrague. "We believe we have created a unique and comprehensive digital offering and will continue to evaluate potential acquisitions that would accelerate growth and complement our culture and mission."
Advertisement |
Latest Radio Stories
AWMF Unveils 49th Annual Gracie Awards Winners |
Study: Core Commercial Radio Fans Weigh in on AI |
Listening to Podcasts and Online Audio Hit New Highs |
Advertisement |
iHM Announces Partnership Extension with D.C. United |
CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber |
Matt Pinfield Joins The SoCal Sound for Afternoons |