Mile High Sports Taps BetR Net for Sports Betting Content

RADIO ONLINE | Monday, July 6, 2020

Skyview Networks, Bet R Network and Mile High Sports

The BetR Network, partnered with Skyview Networks, inks a partnership with KDCO/Denver's Mile High Sports. Through the affiliate agreement, Mile High Sports is bringing sports betting information to Denver, including select content from VSiN, The Sports Betting Network. As the first station in this new betting market to address interest in sports betting news and analysis, Mile High Sports will air The BetR Network content on 104.7 FM and 1340 AM as well as online at MileHighSports.com and in the Mile High Sports mobile app.

"We're anxiously awaiting the return of professional sports to take advantage of legal sports betting in Colorado. As we added content for our readers in the magazine and online, it made perfect sense to build a partnership with the definitive voice in sports betting for our radio station. Pairing our 60+ hours of live and local programming each week with The BetR Network content provides a very unique platform for our listeners that is unlike anything in Colorado," said Mile High Sports President/CEO Nate Lundy.

Mile High Sports will tap The BetR Network about sports and sports betting with daily VSiN content, including its morning show, "Follow the Money with Mitch Moss and Pauly Howard," Brent Musburger's "My Guys in the Desert" and "The Lombardi Line," hosted by former NFL executive Michael Lombardi.

"We're thrilled to facilitate this partnership that will allow Mile High Sports to bring the latest insights and analysis to one of the country's newest sports betting markets by airing select VSiN content," said Skyview Networks CEO Ken Thiele. "We're seeing a real appetite for sports talk from our advertisers, and with the growing large market additions we are making, The BetR Network delivers our advertisers dedicated and engaged listeners."

Lundy added, "Colorado sports bettors who have not heard The BetR Network content yet will become fans very quickly. But, to be honest, you don't have to be a hardcore sports bettor to appreciate the insight, information and entertainment these personalitites provide."

KDCO/Denver joins more than 170 radio affiliates to air The BetR Network's sports betting content.