Beasley, RCN Business Partner to Award $200K in Marketing

RADIO ONLINE | Monday, July 13, 2020

Beasley Media Group Boston and RCN Business

Beasley Media Group Boston has teamed up with RCN Business to award a total of $200,000 in marketing support to assist the Small Business Association Grant Program in Boston. As the country starts to reopen in phases, small businesses are struggling to find the means to announce that they are open and welcome customers back into their locations. The customized program designed to help them get back up and running, without having to worry about marketing budgets.

The Small Business Association Grant Program will offer designated small businesses the opportunity to be considered for a $10,000 media schedule to use on one of five Beasley Media Boston stations beginning Monday, July 13. A total of 20 small businesses will be selected to receive a grant to help advertise their local business through a combination of on-air and digital media over the course of eight weeks on WBZ-FM (98.5 The Sports Hub), WBOS-FM (ROCK 92.9), WBQT-FM(HOT 96.9), WKLB-FM (Country 102.5) and WROR-FM.

"The pandemic has had a tremendous impact on small businesses, so it is more important than ever that we do what we can to help these businesses by letting patrons know they are open for business and following the proper guidelines," said RCN Boston Senior VP/General Manager Jeff Carlson. "We hope that by providing these advertising grants, small businesses in the communities in which we live and work are able to get back on their feet."

"RCN is a wonderful partner and we are so grateful for their commitment to helping small businesses in our community," said Beasley Media Group Vice President and Market Manager Mary Menna.