QUU Completes Multi-Year Deal with Salem Media Group

RADIO ONLINE | Tuesday, August 4, 2020

QUU

QUU has completed a multi-year deal with Salem Media Group to provide its multi-sensory marketing capabilities on 28 FM stations in 17 markets across the U.S. QUU's ad sync patented technology allows local stations to generate immediate additional revenue by enhancing their on-air ads with client logos and text on desktop, mobile and auto dashboard platforms. This includes album art, station information and a 360-degree visual and audio-based experience for clients and listeners.

"We are absolutely thrilled to partner with Dave Santrella and the outstanding team at Salem Media Group," said QUU Chief Executive Officer Steve Newberry." Their commitment to embracing this exciting game-changing visual and audio-based technology further underscores Salem's mission to providing the very best experience for the company's listeners and advertisers across the country."

"Radio continues to provide the best audio content in the world," said Salem Media Group President of Broadcast Media Dave Santrella. "We serve our communities at an unmatched level and engage with our audiences like no other medium, but, radio needs to improve the user experience so that we look as good as we sound. QUU provides Salem with the opportunity to do just that. We could not be more pleased or excited to begin providing our listeners with more information and greater engagement with our partners and advertisers on a platform that will look as good as the content we offer sounds."