The Vibe Takes Over 90.9FM, Launches Labor Day Weekend

RADIO ONLINE | Friday, September 4, 2020

Houston's KTSU Radio announces "The Vibe Weekend Takeover" and the launch of its new Urban Alternative Station The Vibe, over Labor Day Weekend. The Vibe, which offers the latest in Hip Hop, R&B and Neo-Soul, will take over programming of the 90.9FM dial from 9am, Friday, September 4th through 5am on Sunday, September 6th, targeting millennials and the Generation Z demo aged 18 to 44.

"90.9FM KTSU Radio has dominated the public radio spectrum for nearly 50 years and plans to raise the bar by filling a void in the Houston market with not only chart-topping music, but rising local and national artists, live and virtual performances and events, thoughtful programming, community outreach and an urban news perspective," said KTSU General Manager Ernest Walker. "Most importantly, The Vibe will carry on the KTSU legacy of empowering and providing opportunities for TSU students and alumni, all while serving the community."

TSU Radio has pulled together an all-star team of professionals to ensure the station's success. Houston favorite and former host of 97.9 The Box's Madd Hatta Morning Show, Madd Hatta joins KTSUs The Vibe as its new Content Director. His 30-year career in music and radio includes a 20-year run as Houston's most popular morning show host.

Madd Hatta is joined by the newly appointed Marketing and Community Engagement Director Holly Charles, whose community outreach as publicist, author, playwright, speaker on the African Diaspora and social equality, and philanthropist will compliment Hatta's decades of radio expertise and appeal as hometown hero.

Rounding out the expert team is proud TSU alum, multi-awardwinning journalist and News and Digital Media Coordinator Nakia Cooper. Cooper's edgy, no-nonsense approach to journalism will brand the station as ground zero for trending urban news in entertainment, sports, politics, social justice and more.

The station and the Urban Alternative public radio format were developed with support from the Corporation for Public Broadcasting, a private corporation funded by the American people. Paragon Media Strategies and CEO/Founder Mike Henry provide market research and serve as consultants for The Vibe.