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Entercom, Barbara Bush Houston Literacy Foundation Partner
RADIO ONLINE | Tuesday, September 8, 2020 |
Entercom is partnering with the Barbara Bush Houston Literacy Foundation to host the first annual Giving Week campaign in support of the Foundation's signature program My Home Library. From September 8 through 11, in recognition of National Literacy Awareness Month, Entercom Houston stations KHMX-FM (Mix 96.5), KILT-FM (100.3 The Bull), KKHH-FM (95.7 The Spot), KILT-AM (Sports Radio 610) and KLOL-FM (Mega 101 FM) along with the Foundation aim to raise $100,000 to provide more than 3,500 home libraries to economically disadvantaged Houston children.
"Our mission at Entercom is to serve the Houston community by not only connecting our listeners with their favorite music, news and sports content, but by supporting the community through initiatives that impact meaningful change," said Entercom Houston Senior VP/Market Manager Sarah Frazier. "As our kids go back to school, whether in person or online, knowing how to read is a cornerstone of all future learning. We want to put as many books in our children's hands as possible, as they are the future of our city."
"We are pleased to partner with Entercom and its affiliated stations to raise awareness of the importance of literacy during National Literacy Awareness Month," added Barbara Bush Houston Literacy Foundation President Julie Baker Finck. "Together we call on the Houston community to help make a difference by making a tax-deductible gift to equip an underserved child with books to help them learn and succeed. It is only through partnerships with civic-minded companies, like Entercom, that we can make an impact in our city."
Listeners are encouraged to donate by texting "HTXReads" to 41444, via online, or by mailing a check to the Barbara Bush Houston Literacy Foundation at 7887 San Felipe, Suite 250, Houston, TX 77063. Phillips 66 is kicking off the campaign by contributing $25,000 in matching funds towards the Foundation's annual Giving Week. For every dollar raised, My Home Library will provide critical funds for a child to receive new books.
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