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Westwood One Selects Placements.io for Podcast Ad Solutions
RADIO ONLINE | Wednesday, September 9, 2020 |
Cumulus Media's Westwood One has selected Placements.io to create a custom operating management system that will integrate with Megaphone, a podcast hosting and monetization platform, as well as their other hosting platforms. The new system is meant to improve the ease and scalability of Westwood One Podcast Network's advertising sales operations. The system will offer a new solution that delivers easy scheduling, activation, real-time inventory management, billing and reporting for podcast publishers.
"Podcasting is on fire, and we desperately need automated advertising technology to support this growth, much like those evolutions that have happened in the digital, video, and display worlds," said Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One. "With Placements.io, we're pioneering a uniquely powerful and flexible system that improves our ability to serve our advertisers seamlessly, at scale, across our podcast network."
"As a product-led company, we're eager to shape the future of podcast ad sales management because it's our responsibility to support and accelerate the growth of emerging monetization channels for our partners," said Evan Bowen, SVP of Strategy at Placements. "Podcasting represents a green field opportunity for publishers, and we're dedicated to enabling advanced feature sets with leading technology that is easy to use and highly scalable," added Placements.io SVP Sales Michael Finucane.
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