SiriusXM Extends Relationship with General Motors

RADIO ONLINE | Monday, September 14, 2020

SiriusXM

SiriusXM has announced an extension of its long-term agreement with General Motors (GM) that will continue the relationship between the two companies into 2027. As part of the new agreement, GM will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac vehicles beginning with model year 2021.

"General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027," said SiriusXM EVP/Sales and Automotive Steve Cook. "GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement."

"Our long-standing relationship with SiriusXM reinforces GM's commitment to provide our customers with the features and services they love," added GM Vice President for Global Connected Services Santiago Chamorro. "No matter where they're going, or how long a trip will be, SiriusXM has a channel or content option for everyone, making the ride that much more enjoyable."

Chevrolet, Buick, GMC and Cadillac customers purchasing or leasing SiriusXM equipped vehicles will continue to receive a three-month trial subscription to SiriusXM All Access, a SiriusXM programming package. Customers who purchase or lease pre-owned Chevrolet, Buick, GMC and Cadillac vehicles will also continue to receive a three-month trial subscription to SiriusXM All Access.

Additionally, GM will continue to roll out its integration of SiriusXM with 360L to nearly one million Chevrolet, Buick, GMC and Cadillac vehicles. The number of GM vehicles equipped with SiriusXM with 360L will continue to increase in the years ahead.