Advertisement |
Borrell Report: Local Ad Buying Returning to Normal
RADIO ONLINE | Wednesday, September 16, 2020 |
Borrell Associates have released their latest report: "SMBs Adjusting, Recovering from COVID-19." According to the report, while ad buyers are still far from feeling great about the economy, they are emitting positive vibes. The full report is available to subscribers while an Executive Summary version is available for free HERE.
Local ad spending patterns are close to what they were a year ago. Sixteen percent actually report positive effects from COVID-19 while 20 percent are planning to spend more. On the down side, they now think full recovery will be much later than they initially thought.
The full 12-page report includes more than 150 comments from ad buyers expressing their biggest concerns headed into the holidays.
Advertisement |
Latest Radio Stories
Jacobs Media to Present the Techsurvey 2024 Results |
iHeartPodcasts Announces New Weekly Wellness Podcast |
iHM/San Francisco Names Hunt, Loughran as Program Director |
Advertisement |
Nueva Network and Zeno Media Teams for Digital Platform |
Triton Digital Issues March 2024 U.S. Podcast Ranker |
MediaCo Acquires Hispanic Broadcaster Estrella Media |