Throwback Nation Moves to AdLarge Media on January 1

RADIO ONLINE | Monday, September 28, 2020

AdLarge and Throwback Brands

Throwback Brands has announced a new partnership with AdLarge Media for ad sales of Throwback Nation Radio, which features hits of the 80s and 90s and is syndicated on more than 40 stations. The deal is effective January 1, 2021. Throwback 2K, a syndicated weekend show highlighting the early hits of the new millennium, will launch on January 1, hosted by veteran broadcaster Chris Cruise. His previous experience includes hosting mornings at WDZH-FM (98.7 AMP Radio)/Detroit, KSAS-FM (103.5 KISS FM)/Boise and nights at 94.1 KMPS/Seattle.

"The two primary goals at Throwback Brands are simple: provide the best quality content we can for broadcasters of all sizes, and provide the best customer service experience we can to make our affiliates' jobs easier," said Throwback Brands CEO Tony Lorino. "It was easy to see that AdLarge is the company that will do that for us in 2021 and beyond. Frank DeSantis and his team are top notch. With them as our partners, the sky is the limit for us to be able to help our affiliates."

"We have watched Throwback Nation grow exponentially over the past few years, and we're delighted that Tony has chosen to bring Throwback Nation to AdLarge," said AdLarge Media Senior VP/Business Development DeSantis. "Tony has a loyal and engaged audience that connects with him and the music he plays. We're looking forward to the launch of Throwback 2K and offering our advertisers access to the listeners of both shows."

"The early 2000s are untouchable when it comes to hit music," added Cruise. "There are so many good songs that the audience still loves, that aren't in regular rotation anymore. That's why we're here: to give listeners a taste of those songs again, and to talk about Mean Girls... I mean, you have to have balance."

"With big hits that audiences love from artists like Beyonce, *NSync, Britney Spears, Fall Out Boy, Nelly, and many more, Throwback 2K is a perfect fit for Hot AC and CHR stations to energize weekend nights, or as a 'Sunday Funday' feature to help their brands stand out in dayparts where they do not have the local staffing to do so," commented Lorino.