Marketron Launches Radio Educational Digital Seller Series

RADIO ONLINE | Monday, October 26, 2020

Marketron has launched the Digital Seller Series, an eight-week series of educational emails designed to empower radio sales professionals with proven digital advertising tactics. The weekly series is free and available to the public, and is launching now.

The Digital Seller Series will highlight a variety of successful digital sales tactics - such as geofencing, targeted display ads, and mobile messaging - that can help a station get up and running with a digital advertising program. Each weekly email will identify and describe a digital sales tactic, share tips for successful implementation and present a real-world case study in which the strategy delivered measurable results for a station.

"The media landscape is changing every day, and it's crucial that radio sales teams continually educate themselves on all of the tactics available to their advertisers. Our Digital Seller Series is designed to show sales professionals the power of digital advertising and give them the tools they need to take highly effective solutions back to their clients," said Todd Kalman, Senior Vice President of Sales, Marketron. "With the right mix of traditional radio advertising and digital offerings, stations can amplify the effectiveness of both to better position themselves in their local communities and markets, while also introducing rewarding new revenue streams."

Radio management, sales representatives and other interested parties may sign up for the free Digital Seller Series HERE.