iHeartMedia, Podimo Partner to Translate Popular Podcasts
| RADIO ONLINE | Wednesday, November 25, 2020 |
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 iHeart Podcast Network |
iHeartMedia and global podcast publisher Podimo have announced a strategic partnership to translate and adapt popular podcasts in different languages, introducing these programs to hundreds of millions of new listeners. The partnership will kick off with the true crime podcast "Forgotten: Women of Juarez" (Olvidadas: Muertes de Juarez) about femicides in Mexico's most dangerous city in three languages: Spanish, German and Danish.
"This partnership is powerful. iHeartMedia's understanding of great storytelling combined with Podimo's ultra-local on-the-ground presence in Latin America and Spain will help us tell important stories like this to a local audience. We know that around 90% of all listening on Podimo is on local language podcasts, so translating good stories will help grow the audience for these stories tremendously," said Podimo Chief of Strategic Relations Eva Laegdsgaard.
She added, "In the podcast business, everything begins and ends with great storytelling. But for great stories to have a great life, we need to drive large-scale listening numbers for our podcasters and publishers -- both locally and globally. This will help them monetize their content on a much bigger scale, and that is the very core of our business model."
"We're excited to partner with a podcast innovator like Podimo and use iHeartMedia's unparalleled ability to introduce podcast listening at scale to bring some of the most fascinating local podcasts to millions of listeners worldwide," said iHeartPodcast Network President Conal Byrne. "Podcast listening continues to see tremendous growth as more and more listeners seek out layered storytelling, and we believe this venture with Podimo will help us to introduce great podcasts to new fans around the world."
